Amy Cross

I've been in the world of B2B technology marketing for 15 years, primarily focused on content strategy, product marketing, and digital experiences. My experience spans full-funnel content strategy, management, and production for various marketing functions, including product marketing, demand generation, sales and enablement, and brand communications. I have a great passion for storytelling and impact within all kinds of digital content formats, for all channels. 

I have a broad range of company experience, spanning from early-stage startups to established enterprise organizations, complemented by a master’s degree in business communication.

Article •

Exploring the Business Benefits of AI

Artificial Intelligence (AI) has emerged as a transformative technology that is revolutionizing various industries. From automating routine tasks to enabling personalized customer experiences, AI is driving significant business benefits across diverse sectors.

There are numerous advantages that AI brings to businesses, highlighting its potential to enhance efficiency, productivity, decision-making, and customer satisfaction.

One of the key advantages of AI is its ability to automate repetitive
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Better Business Outcomes Mean Modernizing Your Landscape

Today’s IT landscapes are increasingly distributed across corporate data centers and multiple clouds. Business processes are supported by heterogeneous applications and composable modules – all producing and needing to exchange data with other systems, making automation and seamless interactions challenging at best. Plus, there is a growing need to collaborate with customers and partners across value chains to avert supply chain disruption, increase efficiency, and improve sustainability. These
Newsletter •

Customer Success Program Office News Exchange

Welcome to the BTP Customer Success Program Office News Exchange, where you can stay up-to-date with the latest BTP sales programs news, content, and events.The SAP BTP Program Office creates sales-focused programs to drive the customer value and sales revenue benefits of SAP Business Technology Platform (SAP BTP) and positions a one platform solution. We provide subject matter expertise, connect organizational silos, align on KPIs, and create and orchestrate effective content and resources
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Powering Digital Transformation and Innovation

SAP BTP is a unified, business-centric, and open platform that empowers customers and our ecosystem to innovate, build, extend, and integrate SAP and non-SAP applications in a cloud-native way. It enables next generation data management, real-time insights, and holistic enterprise planning. It also provides application development, integration, and process automation capabilities. In addition, SAP BTP embeds intelligence into our applications and exposes Enterprise AI capabilities to partners and customers.
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Conquer 7 Business Challenges with Integration

Now more than ever, integration is the key to solving fundamental business problems. When adopted strategically, integration can bridge silos across applications, data, and processes, helping facilitate enterprise agility and business model flexibility. It can provide a foundation for applying intelligence, enabling digital interactions, and creating the connected digital experiences that employees want, business partners need, and customers expect. Read on to see how the right integration solution can help your business thrive.
Podcast •

The Integration Scoop Podcast

Want to stay current on how integration technology is the key to innovating your business? Integration Scoop is your answer. Discover key solutions and technologies that power SAP Business Technology Platform by listening in on conversations with partners, developers, and innovators across the SAP ecosystem. Get real-world stories and stats on topics like integration methodologies and best practices, and the power of connecting on-premises and cloud-based processes, services, applications, and data across organizations.
White Paper •

Five Keys to Building Superior Customer Relationships

Next best offer marketing is a strategy that has been around for a while, but few marketers have been able to fully implement it and receive its benefits. It’s a concept that the whole organization needs to align on because it impacts the entire customer experience. With next best offer marketing, each customer must become a “segment of one” versus a “segment of many,” improving marketing offer precision and relevancy.
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